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''Is Not Magazine'' was an alternative bi-monthly magazine in the form of a 1.5m x 2m bill poster, produced in Melbourne, Australia. It was created by five young Melbourne writers and designers, who edited the magazine: Mel Campbell, Stuart Geddes, Natasha Ludowyk, Penny Modra and Jeremy Wortsman. The first issue appeared on 9 April 2005, and after eleven issues (plus several special issues) the magazine was officially declared defunct on 30 August 2008. Most of the content was by the editorial team or from young local writers and illustrators, though submissions of articles, reviews, fiction or other responses to the themes for a planned issue were open to anyone. ''Is Not'' contributors also hailed from Finland, the United States and Argentina. The magazine was posted at 50 sites around Melbourne on public walls and in venues including cafés, bars and laundromats. ''Is Not'' was a non-profit enterprise that received no revenue from advertising; instead it was funded by charging entry to its issue launches, which were themed parties with live music and entertainment rather than traditional literary launches.〔(Article in ''The Age'' on the magazine's second birthday event )〕 ''Is Not'' was also available worldwide by sales of subscriptions and back issues on its online store. It was only available in its full-size poster format. ''Is Not'' exclusively used fonts created by the European typographic design studio Underware. Issue four was repackaged in booklet format (though at full size and with no other changes to its layout) as ''Is Not Take-Away #1'', intended as a showcase of Underware's typography.〔(Is Not Take-Away #1 at Underware )〕 In October 2007, ''Is Not'' produced a special issue in conjunction with the Melbourne International Arts Festival to celebrate the career of festival guest, choreographer Merce Cunningham. The editors described the "Who Is Merce Cunningham?" issue as "a map-like interconnected sea of names, works, events and places associated with Merce, along with articles that form a group/personal/historical document of this artist and his contribution to contemporary art and culture."〔("Who Is Merce Cunningham?" issue in the Is Not Friendly Society newsletter )〕 == Philosophy == The magazine aimed to explore complexity and ambiguity in both its format and content. Each issue had two seemingly contradictory or overlapping themes, with writers and illustrators encouraged to address the relationship between the two.〔(Interview with co-editor Mel Campbell at OnVoiceOver )〕 The magazine served as an outlet for new writing, but its design was also an "editorial experiment". The poster had grid references at its edges, used for the contents instead of page numbers. Submissions were accepted not only via post and email, but also via SMS or by writing on the posters themselves. Some short articles, poems and stories were deliberately printed at a size which could be read when photographed by a mobile phone camera. "Just the idea that a magazine can be more than words on paper is something we like," said co-designer Jeremy Wortsman. "And it maintains this sense of curiosity, wonder and innovation.”〔(Profile of ''Is Not Magazine'' in ''Computer Arts'' magazine )〕 ''Is Not'' was also an experiment in the uses of public space for purposes other than advertising. “We recognise that people are very suspicious of advertising material encroaching on their lives. They don’t like being treated as a target market," said co-editor Mel Campbell. "It’s really important to us that we address people in a genuine way, as thinkers, readers and as citizens who are engaged with the city around them."〔(Interview with co-editor Mel Campbell at OnVoiceOver )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Is Not Magazine」の詳細全文を読む スポンサード リンク
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